Sponsorships aren’t just for elite athletes—you don’t have to be the fastest, most famous, or have a million followers to land a deal. Brands are looking for riders who can provide value, represent their image, and engage with an audience in a meaningful way.
So, how do you actually get sponsored? In this guide, we’ll break down the essentials and give you a roadmap to securing your first sponsorship deal.
Why Do Brands Offer Sponsorships?
Before you start reaching out to companies, it’s important to understand what they’re looking for. Brands invest in athletes because they want exposure, credibility, and a connection with the action sports community.
Brand Awareness: They want their products seen by a loyal audience.
Engagement: Sponsors look for athletes who actively engage with their fans and have influence, even on a small scale.
Brand Alignment: Companies support riders who match their brand’s values and image.
It’s not about how many trophies you’ve won—it’s about how well you can showcase their brand.
How to Get Sponsored in 5 Steps
1. Build Your Personal Brand
Sponsorship is all about marketing. If you want companies to invest in you, you need to show them why you’re worth it.
✅ Be Active on Social Media – Brands love athletes who create engaging content. Post consistently, interact with your audience, and showcase your lifestyle.
✅ Develop a Unique Story – What makes you different? Whether it’s your background, style, or personality, lean into what sets you apart.
✅ Stay Professional – Keep your online presence clean and sponsor-friendly. Companies won’t back someone who posts negative or controversial content.
2. Find the Right Sponsors
Not all sponsorships are a good fit. Instead of blasting emails to every brand, focus on those that align with your style and values.
– Look Beyond Moto Brands: Gear companies are great, but also consider energy drinks, fitness brands, and even local businesses.
– Research Sponsored Athletes: Who are they currently sponsoring? What do those athletes have in common?
– Start Small: Local businesses and smaller brands may be easier to land sponsorships with compared to major corporations.
3. Create a Sponsorship Proposal That Stands Out
Companies get tons of sponsorship requests, so your pitch needs to be sharp and compelling.
✅ Introduce Yourself: Who are you, what do you do, and why are you reaching out?
✅ Showcase Your Value: What can you do for them? Social media promotion, event representation, and audience engagement are all key selling points.
✅ Ask for the Right Sponsorship Level: Are you looking for free gear, discounts, or financial support? Be clear and reasonable with your request.
4. Reach Out the Right Way
The way you approach potential sponsors can make or break your chances.
– Use Email Over DMs: A well-crafted email is more professional than a quick DM.
– Keep It Short & Clear: Brands don’t have time to read essays. Get straight to the point.
– Follow Up: If you don’t get a response, follow up politely after a week or two.
5. Deliver Value & Maintain the Relationship
Once you secure a sponsorship, your job isn’t over. You need to consistently provide value so they want to continue working with you.
✅ Promote Their Products Authentically – Showcase their gear in your content naturally, rather than forcing ads.
✅ Provide Regular Updates – Keep sponsors in the loop about your races, social growth, and engagement metrics.
✅ Overdeliver – Make them feel like they made the right decision by going above and beyond expectations.
Want to Fast-Track Your First Sponsorship?
Getting sponsored takes time and strategy, but you don’t have to figure it all out on your own. Download our FREE Sponsorship Blueprint to get a step-by-step guide, including a proven sponsorship email template to help you land your first deal.
Or join our full course, The Sponsorship Blueprint, and learn how to build your brand, create the perfect pitch, and get real sponsorships—even if you’re just starting out.